Mattel, Gurin Company bring UNO to MIPTV

The Gurin Company and Mattel have united to turn the card game UNO into a game show, where contestants match colors and numbers to win a cash prize.
March 25, 2013

The card game UNO has been turned into a game show where contestants match colors and numbers to win a cash prize, in UNO: The Game Show.

Produced by The Gurin Company, in association with Mattel, the game show will be available as both a 30-minute daily game show with a US$100,000 jackpot, and an hour-long primetime version with a $1 million cash prize.

The Gurin Company has secured worldwide television rights to the game and will be debuting the format at MIPTV. UNO: The Game Show was created by Caleb Nelson and Tim Sheridan and developed by The Gurin Company’s president and CEO Phil Gurin.

UNO: The Game Show builds on the traditional card game and combines the potential for big money with a fast-paced elimination competition, cool prizes, fun Q&A and, of course, strategy and comedy,”  said Gurin. “The show will also feature state-of-the-art technology to bring this simple game to viewers around the world.”

“We are looking forward to creating a highly entertaining and engaging show that incorporates competition and prizing anchored in our UNO mantra of ‘fast fun for everyone,’” added Stephanie Cota, Mattel’s SVP of global marketing and games.

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.