Mediapro, All3Media Int’l team for Spanish TOWIE

The Spanish producer has taken an option to coproduce a version of popular constructed reality title The Only Way is Essex (pictured), now in production for its ninth series in the UK.
June 21, 2013

Spanish producer Mediapro and international distrib All3Media International have signed a deal that may result in a Spanish version of popular UK constructed reality title The Only Way is Essex (or TOWIE).

Mediapro will be advised by the producer of the original hybrid reality series, Lime Pictures, as well as All3Media International.

The original TOWIE has racked up significant ratings and controversy since its 2010 debut on ITV2. Its premise: following the exploits of a cast of individuals from Essex, east of London, but shooting the action as a drama, or soap.

“We are delighted that such a leading and acclaimed production company as Mediapro is working with the All3Media group on this prestige title,” said Nick Smith, VP of format sales for All3Media International, in a statement. “TOWIE is hugely entertaining and we look forward to working with Lime and Mediapro in the region to secure a successful series that Spanish audiences will love.”


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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.