Spanish producer Mediapro and international distrib All3Media International have signed a deal that may result in a Spanish version of popular UK constructed reality title The Only Way is Essex (or TOWIE).
Mediapro will be advised by the producer of the original hybrid reality series, Lime Pictures, as well as All3Media International.
The original TOWIE has racked up significant ratings and controversy since its 2010 debut on ITV2. Its premise: following the exploits of a cast of individuals from Essex, east of London, but shooting the action as a drama, or soap.
“We are delighted that such a leading and acclaimed production company as Mediapro is working with the All3Media group on this prestige title,” said Nick Smith, VP of format sales for All3Media International, in a statement. “TOWIE is hugely entertaining and we look forward to working with Lime and Mediapro in the region to secure a successful series that Spanish audiences will love.”