China’s CCTV takes “The Taste”

Chinese state broadcaster CCTV2 will begin airing a local version of the cooking competition format (pictured) in November, under the title The Big Battle of the Taste.
October 8, 2013

China’s state broadcaster CCTV2 is the latest network to acquire the rights to cooking competition format The Taste (pictured) from distributor Red Arrow International.

The Chinese version of the series will premiere in November under the local title The Big Battle of the Taste. Casting calls have gone out in Beijing, Shanghai, Chengdu and Guang Zhou; and Siemens Home Appliance is the show’s exclusive sponsor.

Red Arrow Entertainment Group assisted with the production for the Chinese version, alongside CCTV and Yadii. The company consulted on the look and feel of the show, working with lighting director Marcus Bossdorf, lighting designer Jerry Appelt and set designer Florian Wieder.

“The love of food is universal and no cuisine is as versatile and diverse as Chinese cooking – so The Taste is the ideal format for China’s largest broadcaster,” said Yan He, Red Arrow’s senior VP of sales for Asia Pacific, in a statement.

Created by Red Arrow’s U.S. production arm Kinetic Content, The Taste has been picked up by Channel 4 in the UK, The Netherlands’ RTL4, Belgium’s VTM¬†for Benelux, REN TV in Russia, CTV in Canada, Fox in India, Australia’s Nine Network and M6 in France. It originally aired on ABC in the U.S.

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.