Nordic World, Boxatricks broker first-look deal

Norway-based distribution group Nordic World has brokered a first-look and distribution agreement with London format company Boxatricks that will see the Nordic group's broadcast partners coproducing and piloting its formats.
January 21, 2014

Norway-based distribution group Nordic World has brokered a first-look and distribution agreement with London format company Boxatricks that will see Nordic World’s broadcast partners coproducing and piloting its formats.

Under the deal, which follows Nordic World’s recent acquisition of Amsterdam-based format specialist Absolutely Independent, the group and its broadcast backers TV2 Norway and TV4 Sweden will have first right to all new Boxatricks formats, which will also be distributed worldwide by Nordic World.

In addition, the group will work to match Boxatricks’ paper formats to its network of indies, and vice versa.

Boxatricks specializes in game and quiz show formats, and its executive team’s credentials include Who Wants to be a Millionaire?, The Weakest Link, Brainiest and The People Versus.

The partnership is the latest step in the Nordic distributor’s plans to establish a network of creative hubs and alliances across Northern Europe, with a focus on English-speaking markets.

“It’s no secret that Boxatricks — acknowledged as one of the UK’s most exciting format creators — has been courted by just about everybody who’s anybody in global distribution,” said Jan Salling, Nordic World’s chief operating officer and sales director, in a statement.

“That makes Boxatricks’ decision to partner with Nordic World not only a business coup, but a huge vote of confidence in our abilities. For the last five years, the international television industry has been looking for the next primetime super-quiz to follow in Millionaire’s footsteps. I think this partnership could deliver just that.”

Boxatricks’ managing director and co-founder Steve Springford added: “Scandinavia has really made its mark on the global TV landscape over the last few years and we’re thrilled to be working with Nordic World to co-develop formats with Nordic and international appeal.”

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.