LA-based Barracuda Television Productions has acquired the rights to the 1964 bestselling book The Drinking Man’s Diet (pictured), which the prodco intends to adapt into an unscripted weight-loss series.
The book, which sold more than 2.4 million copies in 13 languages, pioneered the low-carb weight-loss trend by encouraging men to lose weight through a diet of red meat and alcohol.
Barracuda was launched last September by IAC-owned distributor Electus and former Zoo Productions co-CEO Barry Poznick, with a mandate of developing unscripted programming for the domestic and international markets.
“The minute I heard the title The Drinking Man’s Diet, I knew I wanted to make this show,” said Poznick in a statement. “The big idea is a weight-loss show that doesn’t take itself too seriously, that can get loud, rowdy and sexy and still get results. Think of this as The Biggest Loser meets the biggest drinker.”
Corie Henson, Electus’s exec VP of unscripted television, added: “Audiences continue to be fascinated with the 1960s culture, and The Drinking Man’s Diet perfectly captures the spirit of the era while simultaneously introducing a low-carb dieting philosophy. This is the ultimate man’s man approach to weight loss. If Dean Martin needed to lose weight, he would probably choose this diet.”
Barracuda will produce the series alongside Electus, with Poznick serving as executive producer.