People/Biz

Braga to lead Endemol Brazil

Fox International Channels Brazil veteran Marcello Leão Braga will continue on the work of former Endemol Brazil GM Juliana Algañaraz.
September 15, 2014

Endemol Brazil has appointed Marcello Leão Braga, Fox International Channels Brazil’s former content director, as its general manager.

Reporting to Martin Kweller, Endemol’s creative director and Latin America operations director, 19-year veteran Braga will be based in São Paulo.

While at Fox, Braga was responsible for commissioning, developing, producing and promoting local content, as well as pursuing and overseeing production partnerships.

He replaces former Endemol general manager Juliana Algañaraz, who stepped down in August and was responsible for the launches of Your Face Sounds Familiar (Esse Artista Sou Eu) for SBT, The Brain (Os Incriveis – O Grande Desafio) for Fox, and Question of Weight (Além Do Peso) for Record.

“Marcello is a highly skilled leader with extensive and wide ranging experience in the Brazilian market,” said Kweller in a statement. “He’s the ideal candidate to spearhead Endemol Brazil’s continued growth.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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