Endemol Brazil has appointed Marcello Leão Braga, Fox International Channels Brazil’s former content director, as its general manager.
Reporting to Martin Kweller, Endemol’s creative director and Latin America operations director, 19-year veteran Braga will be based in São Paulo.
While at Fox, Braga was responsible for commissioning, developing, producing and promoting local content, as well as pursuing and overseeing production partnerships.
He replaces former Endemol general manager Juliana Algañaraz, who stepped down in August and was responsible for the launches of Your Face Sounds Familiar (Esse Artista Sou Eu) for SBT, The Brain (Os Incriveis – O Grande Desafio) for Fox, and Question of Weight (Além Do Peso) for Record.
“Marcello is a highly skilled leader with extensive and wide ranging experience in the Brazilian market,” said Kweller in a statement. “He’s the ideal candidate to spearhead Endemol Brazil’s continued growth.”