Braga to lead Endemol Brazil

Fox International Channels Brazil veteran Marcello Leão Braga will continue on the work of former Endemol Brazil GM Juliana Algañaraz.
September 15, 2014

Endemol Brazil has appointed Marcello Leão Braga, Fox International Channels Brazil’s former content director, as its general manager.

Reporting to Martin Kweller, Endemol’s creative director and Latin America operations director, 19-year veteran Braga will be based in São Paulo.

While at Fox, Braga was responsible for commissioning, developing, producing and promoting local content, as well as pursuing and overseeing production partnerships.

He replaces former Endemol general manager Juliana Algañaraz, who stepped down in August and was responsible for the launches of Your Face Sounds Familiar (Esse Artista Sou Eu) for SBT, The Brain (Os Incriveis – O Grande Desafio) for Fox, and Question of Weight (Além Do Peso) for Record.

“Marcello is a highly skilled leader with extensive and wide ranging experience in the Brazilian market,” said Kweller in a statement. “He’s the ideal candidate to spearhead Endemol Brazil’s continued growth.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.