People/Biz

Braga to lead Endemol Brazil

Fox International Channels Brazil veteran Marcello Leão Braga will continue on the work of former Endemol Brazil GM Juliana Algañaraz.
September 15, 2014

Endemol Brazil has appointed Marcello Leão Braga, Fox International Channels Brazil’s former content director, as its general manager.

Reporting to Martin Kweller, Endemol’s creative director and Latin America operations director, 19-year veteran Braga will be based in São Paulo.

While at Fox, Braga was responsible for commissioning, developing, producing and promoting local content, as well as pursuing and overseeing production partnerships.

He replaces former Endemol general manager Juliana Algañaraz, who stepped down in August and was responsible for the launches of Your Face Sounds Familiar (Esse Artista Sou Eu) for SBT, The Brain (Os Incriveis – O Grande Desafio) for Fox, and Question of Weight (Além Do Peso) for Record.

“Marcello is a highly skilled leader with extensive and wide ranging experience in the Brazilian market,” said Kweller in a statement. “He’s the ideal candidate to spearhead Endemol Brazil’s continued growth.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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