Armoza’s “I Can Do That!” set for Russian premiere

Russia is the latest territory to commission Armoza Formats' celebrity talent competition I Can Do That (pictured).
September 30, 2014

In partnership with Welt Media, Russian public broadcaster Rossiya 1 has licensed the studio entertainment show I Can Do That! (pictured) and is set to premiere the program on October 12.

The Armoza Formats franchise will air during the 5 p.m. primetime slot over three hours, and is hosted by singer and actor Timur Rodriguez and sportscaster Vladimir Stognienko, who will also act as commentator.

The celebrity talent competition is in production in more than 15 territories, with RAI, Italy’s public broadcaster, announcing a second season of the Italian version, Si Può Fare! – .

“We are seeing I Can Do That! grow from strength to strength internationally, and look forward to seeing [Rossiya 1] develop this strong primetime show with their own cultural flair.” said Armoza Formats CEO Avi Armoza in a statement.

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Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty