Discovery Channel hires Pastor, ups Coffman

U.S. net Discovery Channel has named Paul Pastor (pictured, left) as its exec VP of network strategy, revenue and operations, and promoted Craig Coffman (right) to VP of production.
January 28, 2015

U.S. net Discovery Channel has named Paul Pastor (pictured, left) as its exec VP of network strategy, revenue and operations, and promoted Craig Coffman (right) to VP of production.

Pastor, who reports to Discovery Channel president Rich Ross, will be responsible for developing the network’s overarching business strategy, driving operational efficiencies and serving as a key network partner and liaison for ad sales, finance, distribution, digital, and Discovery Networks International.

He was previously at The Walt Disney Company and served as senior VP of strategy and consumer analytics for the Disney/ABC Television Group.

Coffman, meanwhile, will be responsible for the production of programs, maintaining the quality of current series through production and delivery and identifying writers, producers and talent for new programming.

He most recently served as senior exec producer on numerous series for Discovery’s ‘Motor Mondays,’ including Fast N’ LoudStreet Outlaws and Misfit Garage.

Coffman will report to Denise Contis, Discovery Channel’s exec VP of development and production.

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.