Betty, Lune Media ink copro deal

UK indie betty has inked a copro deal with Sydney-based Lune Media to bring the London-based company's formats to Australia and New Zealand. (Pictured: The Fabulous Baker Brothers: A Bite of Britain)
March 2, 2015

UK indie betty has inked a copro deal with Sydney-based prodco Lune Media to bring the London-based company’s formats to Australia and New Zealand.

Betty is known for such programs as The Undateables, Obsessive Compulsive Cleaners, The Food Inspectors and The Fabulous Baker Brothers: A Bite of Britain (pictured). Through the deal, Lune Media is to make local versions of various betty formats.

“Australia is our most successful secondary sales market both in terms of revenue and the number of programs sold,” said Sophy Walker, head of operations for betty, in a statement.

“We’ve always found the Australian market to be lively and engaging with a genuine enthusiasm for our shows,” she continued. “This new partnership with Lune comes at a time of increased demand from broadcasters for local versions of international formats and we look forward to working with Leonie and her team.”

Leonie Lowe, MD of Lune Media, added: “I’m delighted to be working with betty on a line-up of stand-out shows that have great potential for success in the Australian and New Zealand markets. This is an important new win for my business as I continue to expand operations and look forward to producing entertaining television that attracts strong audiences.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.