Formats

MIPTV ’15: “I Can Do That!” heads to Scandinavia

Banijay-owned Nordisk Film TV has picked up the rights to Armoza Formats' celebrity variety show I Can Do That! for Sweden, Denmark and Norway. (Pictured: U.S. version of I Can Do That!)
April 14, 2015

Banijay-owned Nordisk Film TV has picked up the rights to Armoza Formats’ celebrity variety show I Can Do That!¬†for¬†Sweden, Denmark and Norway.

The primetime entertainment format – which sees a group of celebrities perform such live acts as singing, dancing, magic and physical challenges – was most recently licensed in Finland by MTV Oy, where it is in production with Banijay Finland on a local version.

The show is currently being produced in more than 15 countries, with Romania’s Antena 1 and Mexico’s Azteca both commissioning the format, as well as U.S. broadcaster NBC signing on for a Stateside adaptation (pictured) set to air next month.

“We are thrilled to see I Can Do That! growing both internationally and in the Nordics as it continues to meet the broadcasters’ need for a fresh new primetime show,” said Avi Armoza, CEO of Armoza Formats, in a statement.

“We are happy to be working with Nordisk Film in Sweden, Denmark and Norway, and to be extending the local expertise from the Finland adaptation to the neighboring countries,” he continued.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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