Formats

MIPTV ’15: “I Can Do That!” heads to Scandinavia

Banijay-owned Nordisk Film TV has picked up the rights to Armoza Formats' celebrity variety show I Can Do That! for Sweden, Denmark and Norway. (Pictured: U.S. version of I Can Do That!)
April 14, 2015

Banijay-owned Nordisk Film TV has picked up the rights to Armoza Formats’ celebrity variety show I Can Do That!¬†for¬†Sweden, Denmark and Norway.

The primetime entertainment format – which sees a group of celebrities perform such live acts as singing, dancing, magic and physical challenges – was most recently licensed in Finland by MTV Oy, where it is in production with Banijay Finland on a local version.

The show is currently being produced in more than 15 countries, with Romania’s Antena 1 and Mexico’s Azteca both commissioning the format, as well as U.S. broadcaster NBC signing on for a Stateside adaptation (pictured) set to air next month.

“We are thrilled to see I Can Do That! growing both internationally and in the Nordics as it continues to meet the broadcasters’ need for a fresh new primetime show,” said Avi Armoza, CEO of Armoza Formats, in a statement.

“We are happy to be working with Nordisk Film in Sweden, Denmark and Norway, and to be extending the local expertise from the Finland adaptation to the neighboring countries,” he continued.

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