Greenbird Media has taken a minority stake in Desi Rascals executive producer Ross McCarthy‘s (pictured) new production company, Gobstopper Television.
The London-based indie will focus on entertainment and factual entertainment programming for the UK and international markets.
McCarthy is the former head of unscripted at Buccaneer Media and has held senior positions at ITV Studios, Outline Productions, Twenty Twenty Television and BBC Entertainment.
He will work alongside head of development Chloe Seddon, who held the same position at Voltage Television. She previously worked with McCarthy at Buccaneer and Outline Producitons where they developed reality drama Desi Rascals for Sky, Health Freaks for Channel 4 and Tom Kerridge’s Proper Pub Food for BBC2.
Gobstopper has also signed a five-year deal with BBC Worldwide, which will distribute its finished programs and formats.
The deal with Greenbird marks the eighth production company the equity capital firm has taken a minority investment in. Others include Tuesday’s Child, Crackit Productions, Rumpus Media, Handsome Productions, Riverdog Productions, Big Light Productions and Hello Halo.
“Gobstopper is an opportunity for me to create a properly creative working environment, backed with tremendous business and commercial support from Jamie Munro and Stuart Mullins – two people that I respect enormously,” said McCarthy in a statement.