Viacom International Media Networks (VIMN) and BET International are set to launch a 24-hour channel and multi-screen service in France.
The channel – which showcases African American culture – will premiere November 17 and is to highlight urban culture, music, fashion and society.
The French BET channel will offer a mix of content from talk shows and reality, to films and documentaries. Programs will include local productions from France, as well as such international offerings as Real Husbands of Hollywood, Being Mary Jane, Nellyville (pictured) and The Wendy Williams Show, in addition to awards programs like the BET Awards, the BET Hip Hop Awards and Black Girls Rock.
The channel launch, which is expected to reach 17.6 million French households, will coincide with a comprehensive multi-screen service featuring the linear channel as well as non-linear services. The latter elements will be offered through a dedicated website and through VIMN’s French affiliates, including CANALSAT, Numericable/SFR, Free and Bouygues Telecom.
The company will also tap into online through various social media platforms, while simultaneously releasing a BET app, set to contain exclusive videos and BET Radio.
“Globally, this launch will increase BET’s global reach to over 125 million households across North America, the Caribbean, the UK, Africa and France,” said Michael D. Armstrong, executive VP and GM of international brand development, in a statement. “We continue to grow the brand internationally and reach more audiences with our award winning content.”
“The BET brand is a welcome addition to our offering in the French market,” added Raffaele Annechino, executive VP and MD of VIMN South Europe, Middle East and Africa. “This full channel launch expands our distribution in France, one of the biggest markets in Europe, to 19 channels, in addition to our multi-platform products and the content available via all devices.”