People/Biz

WME’s Mark Itkin to retire

William Morris Endeavor partner Mark Itkin is to retire from the agency at the end of the year after 34 years in the entertainment industry.
November 5, 2015

William Morris Endeavor (WME) partner Mark Itkin is to retire from the agency after 34 years in the entertainment industry.

In a release, WME called Itkin “one of the architects of the modern syndication model and non-scripted television genre” and credited his work in packaging such programs as The Real WorldDeal or No DealThe Biggest Loser, Extreme Makeover: Home Edition and Project Runway.

Itkin is also credited with bringing unscripted international formats to the U.S. Some of the titles he has carried over Stateside include Big BrotherFear Factor, and Hell’s Kitchen.

The exec is also known for introducing the “10/90″ model in syndication, which affords television creators more creative control and financial advantages. He started his career at the entertainment law firm Mitchell, Silberberg & Knupp, specializing in music industry deals.

Itkin was the first TV agent appointed to the executive board of the National Association of Television Programming Executives (NAPTE). He also received the 2008 Brandon Tartikoff Legacy Award for his contribution to television.

The exec will continue at the agency through the end of the year.

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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