William Morris Endeavor (WME) partner Mark Itkin is to retire from the agency after 34 years in the entertainment industry.
In a release, WME called Itkin “one of the architects of the modern syndication model and non-scripted television genre” and credited his work in packaging such programs as The Real World, Deal or No Deal, The Biggest Loser, Extreme Makeover: Home Edition and Project Runway.
The exec is also known for introducing the “10/90″ model in syndication, which affords television creators more creative control and financial advantages. He started his career at the entertainment law firm Mitchell, Silberberg & Knupp, specializing in music industry deals.
Itkin was the first TV agent appointed to the executive board of the National Association of Television Programming Executives (NAPTE). He also received the 2008 Brandon Tartikoff Legacy Award for his contribution to television.
The exec will continue at the agency through the end of the year.