“Amazing Race” fills cast with social media stars

YouTube, Instagram and Vine stars will be among the competitors in the upcoming 28th season of CBS's unscripted staple. (Pictured: Instagram models Jessica Versteeg and Brittany Oldehoff)
November 12, 2015

The cast for the upcoming 28th season of CBS reality competition series The Amazing Race has a decidedly social media-savvy slant, with all of the teams comprised of social stars from assorted platforms.

“Influencers” such as YouTube stars Tyler Oakley and Korey Kuhl will square off against fellow YouTubers such as Burnie Burns and Ashley Jenkins, and Viners such as husband and wife team Zach and Rachel King.

As another tip of the hat to the social media era, host Phil Keoghan will stream live video of the race’s first destination via Facebook on Sunday, November 15.

The full cast will be comprised of Oakley and Kuhl; Burns and Jenkins; Zach and Rachel King; YouTube hosts Erin White Robinson and Joslyn Davis; mother Sheri and Vine star/son Cole LaBrant; YouTube Dance Tutorial Live channel stars Dana Borriello and Matt Steffanina; Instagram models Jessica Versteeg and Brittany Oldehoff (pictured); “viral video sensations” Marty Cobb and Hagan Parkman; “beauty YouTubers” Scott and Blair Fowler; pro Frisbee players Kurt Gibson and Brodie Smith (who also has his own YouTube channel); and Viners Cameron and Darius Benson.

The Amazing Race is produced by World Race Productions for CBS.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.