Endemol Shine Latino appoints Morales as EVP

Former Big Vida exec Flavio Morales (pictured) has been named executive VP of U.S. initiatives.
November 13, 2015

Global producer-distributor Endemol Shine Group has named former Big Vida exec Flavio Morales (pictured) as executive VP of Endemol Shine Latino’s U.S. initiatives.

In his new role, Morales will work closely alongside Endemol Shine Latino’s Miami team and is charged with developing unscripted, scripted and digital content for the U.S. Hispanic- and English-speaking market. He will report to Cris Abrego and Charlie Corwin, co-chairmen and co-CEOs of Endemol Shine North America.

Morales, who will be based in Los Angeles, most recently served as executive VP at Big Vida Entertainment, where he was responsible for producing the NCLR ALMA Awards. Prior to boarding Big Vida in 2013, he held the title of senior VP of programming and production at NBCUniversal’s Telemundo cable network mun2 (now NBCUniverso). During his eight-year tenure at the broadcaster, Morales would develop a number of popular bilingual series including I Love Jenni, Fugitivos de la Ley and Larrymania.

The hire follows the recently reported news that Laurens Drillich, currently CEO of Endemol Shine Netherlands, is to step into the role of president at Endemol Shine Latino in early 2016.

Endemol Shine Latino currently covers the company’s Spanish-language sales and production in the U.S. and Mexico and will further extend its coverage to all of Latin America in the coming new year.

“Flavio brings a wealth of experience as both a producer and as a programming executive to our team,” said Endemol Shine’s Abrego and Corwin in a joint statement. “He’s already off and running, developing original content aimed at the English-speaking U.S. Hispanic marketplace — an area we believe has been left largely untapped.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.