Global producer-distributor Endemol Shine Group has named former Big Vida exec Flavio Morales (pictured) as executive VP of Endemol Shine Latino’s U.S. initiatives.
In his new role, Morales will work closely alongside Endemol Shine Latino’s Miami team and is charged with developing unscripted, scripted and digital content for the U.S. Hispanic- and English-speaking market. He will report to Cris Abrego and Charlie Corwin, co-chairmen and co-CEOs of Endemol Shine North America.
Morales, who will be based in Los Angeles, most recently served as executive VP at Big Vida Entertainment, where he was responsible for producing the NCLR ALMA Awards. Prior to boarding Big Vida in 2013, he held the title of senior VP of programming and production at NBCUniversal’s Telemundo cable network mun2 (now NBCUniverso). During his eight-year tenure at the broadcaster, Morales would develop a number of popular bilingual series including I Love Jenni, Fugitivos de la Ley and Larrymania.
Endemol Shine Latino currently covers the company’s Spanish-language sales and production in the U.S. and Mexico and will further extend its coverage to all of Latin America in the coming new year.
“Flavio brings a wealth of experience as both a producer and as a programming executive to our team,” said Endemol Shine’s Abrego and Corwin in a joint statement. “He’s already off and running, developing original content aimed at the English-speaking U.S. Hispanic marketplace — an area we believe has been left largely untapped.”