Reporting to Michael Rubin, VP of MSNBC Longform, Frasca is to oversee the development of all long-form projects going forward while liaising with production partners.
Frasca most recently served as VP of original programming at The Weather Channel, providing oversight on all facets of the company’s original series slate, from development through to scheduling. She was also responsible for driving the strategic direction of the original programming team. Before joining The Weather Channel, Frasca held positions at NBC Universal, Wall to Wall Media, Bravo and Atlas Media.
Weinstein, meanwhile, will be tasked with developing new series and overseeing quality control of projects, from development and production to premiere.
Most recently, Weinstein worked as a senior producer at the Robin Roberts-helmed prodco RocknRobin. Previously, she served as programming consultant for Fusion Television Network, and held various executive producer roles at Bloomberg Television, Bravo, National Geographic, Discovery Group, NBC News, CBS News and Court TV.
Both appointments are to take immediate effect.