Thinkfactory Media will adapt the Finnish game show format Hide The Smile for U.S. audiences.
Created by Yellow Films/Story Of for Finnish broadcaster YLE, the show challenges contestants to keep a straight face while performing sketches with a comedy troupe in front of a live studio audience. Producers come up with bizarre scenarios, costumes and celebrity guests in a bid to make contestants laugh.
Comedian Larry the Cable Guy will host and exec produce the American version. Thinkfactory Media’s Adam Reed, Adam Freeman, Leslie Greif and Maggie Houlehan also serve as executive producers. A network is not attached.
Hide The Smile has also been adapted for a tween audience on Canadian French-language channel Vrak and has been licensed in the Ukraine.
Thinkfactory licensed the series through London-based Small World IFT Distribution.