BBC Worldwide takes “Mission Selfie”

The five-part series, hosted by social media personalities Ben Brown and Steve Booker, is BBC Worldwide's debut digital-first commission.
August 19, 2016

BBC Worldwide’s debut digital-first commission marries the selfie phenomenon with a travel theme.

Hosted by social media personalities Ben Brown and Steve Booker, the five-part Mission Selfie sees the team travel to international locations in search of the one photograph that will best capture their experiences. The duo will be presented with a photography mission inspired by a “hashtag challenge,” which is aimed at encouraging viewers to engage beyond each 15-minute episode.

The series, produced by The Narrative, premieres on BBC3 via the iPlayer today (August 19).

“The traditional broadcast market globally has to better engage younger viewers through creating content that extends the conversation beyond linear,” said BBC Worldwide digital partnerships exec Stuart Wettenhall in a statement. “From a talent and audience engagement perspective, this digital first series has social discovery elements within its DNA, but continues the BBC’s tradition of emotive and innovative storytelling.”

Lawrence Kao exec produces for The Narrative, and BBC Worldwide head of fact ent Andrea Olsson also serves as EP.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.