BBC Worldwide takes “Mission Selfie”

The five-part series, hosted by social media personalities Ben Brown and Steve Booker, is BBC Worldwide's debut digital-first commission.
August 19, 2016

BBC Worldwide’s debut digital-first commission marries the selfie phenomenon with a travel theme.

Hosted by social media personalities Ben Brown and Steve Booker, the five-part Mission Selfie sees the team travel to international locations in search of the one photograph that will best capture their experiences. The duo will be presented with a photography mission inspired by a “hashtag challenge,” which is aimed at encouraging viewers to engage beyond each 15-minute episode.

The series, produced by The Narrative, premieres on BBC3 via the iPlayer today (August 19).

“The traditional broadcast market globally has to better engage younger viewers through creating content that extends the conversation beyond linear,” said BBC Worldwide digital partnerships exec Stuart Wettenhall in a statement. “From a talent and audience engagement perspective, this digital first series has social discovery elements within its DNA, but continues the BBC’s tradition of emotive and innovative storytelling.”

Lawrence Kao exec produces for The Narrative, and BBC Worldwide head of fact ent Andrea Olsson also serves as EP.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.