London-headquartered Pulse Films is ramping up its branded entertainment division with two senior appointments.
Eric Tu will join the company’s New York office as an executive producer. Tu co-founded Persuade & Influence, the live-action offshoot of renowned animation studio Psyop, and has shaped branded content initiatives for such clients as Vans, Airbnb, the Star Wars franchise, and Beats by Dre among others.
Meanwhile, Stephen Whelan will join the company’s London office as executive producer. Whelan previously founded and served as exec producer at White Lodge TV, the hybrid agency from esteemed UK commercial production company Blink Productions.
In addition to such projects as the Sundance award-winning All These Sleepless Nights and Channel 4′s When Bjork Met Attenborough, Pulse Films has previously worked on branded content projects with such clients as Converse, Adidas, Chanel, Red Bull and Virgin.
“Pulse Films is uniquely positioned in the industry, able to tap into creative talent through our management division and individual departments across a diverse range of disciplines including film, music and television,” said CEO Thomas Benski (pictured) in a statement. “Our branded entertainment department has been a natural evolution of this and now sits at the heart of what we do, as brands and creators look to new mediums in telling their stories. Eric and Stephen’s wealth of experience sits effortlessly in line with our own and we are delighted to have them on board”.