Banijay International has sold the hidden camera show, My Parents Are Gonna Love You, into Russia via Muz-TV, with Endemol operation WeiT Media producing the local version.
The distributor sold 20 episodes of the entertainment format, which sees participants tricking their parents about the identity of their new boyfriend or girlfriend. The series, which was developed by Banijay Productions France, will launch on Muz-TV in the coming months.
Adaptations of the format are also underway in Greece and Romania, and it has been piloted by U.S. broadcaster Fox.
Banijay International will be presenting My Parents Are Gonna Love You at MIPCOM, along with other new titles including Tempted, a reality format produced by Nordisk Film TV, and fact ent format We’ll Always be Mum and Dad, produced by Gil Productions for Israel’s Keshet. In this format, a coach helps parents help their children through a painful divorce.
Two comedy/factual series will also be represented at MIPCOM. Celebrity Stand-Up from Respirator gives four non-comedian celebrities four days to prepare a stand-up routine, while Comedy on the Edge follows a comedian as he or she spends 48 hours in a town that has hit bad times. The comedian then presents a stand-up routine designed to help the town see its funny side.
Another format launching at MIPCOM is SVT’s family game show, Don’t Say a Word, which sees celebrities try to make their teammates guess the phrase they have been given, without speaking.
Karoline Spodsberg, managing director of Banijay International, said: “We are proud to present this new slate at MIPCOM. We are offering a variety of exciting formats that are all proven broadcast successes, at a time when new tried-and-tested programming is difficult to come by.”