Banijay Int’l format “Mentor” headed to Peru

Peruvian broadcaster America TV has commissioned a 13 x 60-minute version of Banijay International's talent show format Mentor (pictured), to air later this year.
April 28, 2014

Peruvian broadcaster America TV has commissioned a 13 x 60-minute version of Banijay International’s talent show format Mentor (pictured), to air later this year.

The format – which will receive a primetime weekend slot in Peru - follows a group of talent coaches who are partnered with six amateurs and face the threat of being eliminated by live-voting audiences if their mentoring is not up to par.

The deal was brokered by Sony Pictures Television, which represents the Banijay format in the region and also coordinated  America TV’s recent acquisition of Banijay format Stars in Danger.

The format places a twist in the typical talent competition formula by putting the focus on the talent coaches working with the amateur performers. After being paired with talent, the coaches must work to fulfill their charges’ potential or risk being voted off the show by viewers.

“We are delighted that this innovative format is now forging a path into Latin America, a region that is showing a great appetite for the big entertainment formats in our catalog,” said Sebastian Burkhardt, head of sales at Banijay International, in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.