People/Biz

“Cake Boss” star Valastro launches production company

Buddy Valastro (pictured) has launched the indie production company Cakehouse Media in partnership with his Cake Boss co-creator and producer Art Edwards.
October 8, 2014

Cake Boss star Buddy Valastro (pictured) has launched the indie production company Cakehouse Media in partnership with his long-time producer Art Edwards.

The company will focus on lifestyle and scripted programming to air across broadcast, cable and digital platforms in U.S. and internationally.

“I wanted the opportunity to create the type of programming I love to be in and watch – wholesome TV shows that the entire family can enjoy together,” said Valastro in a statement. “I’m now going to be able to channel some of the creativity I’ve always put in my cakes into developing television.”

Edwards, formerly the EVP of Cake Boss producer High Noon Entertainment’s East Coast operations, will work as CEO, overseeing day-to-day operations and the development slate.

As president, Valastro will take an active role in the shows in which he appears and will head up the company’s financing and business side.

Cake Boss debuted on TLC in 2009 and has aired for six seasons. It has led to three spin-off series and several ancillary businesses.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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