Global producer and distributor Endemol Shine Group has secured an international partnership with South Korea’s CJ E&M to develop formats and series for the Korean and international marketplace.
Under the deal, Endemol will offer its global resources in development, production and distribution while CJ E&M will share its regional capabilities in content creation and production. The two companies will jointly create, produce and distribute original content with all IP developed shared equally amongst the companies.
The two firms have already committed to the co-development and production of an original unscripted series, which will air later this year across one of CJ E&M’s flagship channels. Endemol, meanwhile, is scheduled to distribute the format to the international marketplace.
The partnership is led by DJ Lee, president of media contents business at CJ E&M, and Fotini Paraskakis, MD of Asian operations at Endemol Shine Group.
CJ E&M’s portfolio currently includes a localized adaptation of Endemol’s MasterChef – which is currently in its fourth season – as well as the recently licensed I Can See Your Voice, which will be distributed and adapted outside of Asia. The format has already been sold into Indonesia, Vietnam, Thailand and China.
Last October, the South Korean outlet inked a formats deal with ITV Studios Global Entertainment, which led to the signing of a creative option agreement with ITV Studios for The Genius Game.
Most recently, Endemol launched a pan-regional version of MasterChef on AETN Lifetime.
The company presently has more than 120 production companies in 30 markets, as well as a portfolio of over 600 titles produced in more than 50 languages.
“The Korean market is among the most vibrant and creative in the Asia region and CJ E&M is at the forefront of content creation and innovation there,” said Endemol Shine Group CEO Sophie Turner Laing in a statement. “This deal underlines our belief that great ideas can come from anywhere and by partnering with CJ E&M we are positioned to deliver a new pipeline of content originated in Korea with appeal to the international marketplace.”