UK broadcaster Channel 5 is to launch a new free-to-air television channel next month.
My5 will go live in early August and is to replace the network’s catch-up station Channel 5+24, which aired the previous day’s primetime schedule from 9 a.m. until 4 a.m.
The linear channel will now air content from C5′s video-on-demand service as well as top content from across the broadcaster’s catalog, including Spike, 5Star, 5USA and Channel 5. The schedule will be synchronized with – and reflective of – the My5 on-demand service.
The television network will be available free-to-air across such platforms as Freeview, Freesat, Sky TV, Virgin Media, YouView, BT and TalkTalk, with further platforms to be confirmed.
With the launch, Channel 5 will look to capitalize on the successes of major program launches and events by programming curated content and boxsets ahead of series premieres.
The introduction of My5 will look to build on Channel 5′s on-demand service, which has seen more than one million new users register this year.
Earlier this year, Channel 5 followed the leads of pubcaster Channel 4 and commercial broadcaster ITV by rebranding its digital on-demand service from Demand Five to My5.