Viewpoint: TV ratings – panic at the demo?

It’s as old as TV. A network counts the number of viewers, charges advertisers accordingly, and makes a profit. The more people a program reaches, the more the advertiser can ...
September 19, 2018

It’s as old as TV. A network counts the number of viewers, charges advertisers accordingly, and makes a profit. The more people a program reaches, the more the advertiser can ...

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