Sofia Chang and Rich Warren have been named to lead WarnerMedia Sales & International’s distribution business.
Both will take on the title of president of WarnerMedia Distribution and will oversee distribution for all Turner channels, HBO, Cinemax and its forthcoming direct-to-consumer streaming platform HBO Max.
They will report to Gerhard Zeiler, chief revenue officer of WarnerMedia and president of WarnerMedia International Networks.
Chang was previously EVP of global digital distribution for HBO. She has worked across the HBO distribution business and held several positions in the company since joining in 2000. Her remit has included leading the transactional digital and physical distribution of HBO and Cinemax programs worldwide. Since 2015, she has been responsible for distributing HBO and Cinemax subscription services on all digital platforms.
Warren was previously president of Turner Content Distribution. He has been with the company for 19 years and led Turner’s distribution team, where he was responsible for multiplatform distribution of linear networks, digital brands and on-demand content, affiliate marketing, business development, strategic planning and business affairs.
“We will have two hugely experienced leaders who know our business inside out,” said Zeiler in a statement. “Over the last few months I have worked closely with both; Sofia’s experience and success in driving HBO’s digital subscriptions has been of great value as I have looked to understand the U.S. HBO business in greater depth and detail, and Rich has brought his strategic skills to the table as we have sought this way forward. Working together, both will provide the strategy and direction needed to enable future growth.”