Insight TV’s production and content sales division, Insight TV Studios, has formed a co-production partnership with France-based digital- and influencer-focused agency Webedia and its production entity X-Treme Video.
The first co-production under the deal is the five-part series Full Circle, schedule to air on Spring 2020. The series, centered around the world of skateboarding, will be hosted by professional skater Richie Jackson.
Jackson will meet skateboarding community personalities, including Dane Barry, Chad Muska, Mike McGill and Jake Brown, to talk about the past, present and future of the skateboard scene.
He will also explore the future of skateboarding, including its recognition as an Olympic sport, and discover how the skateboard scene builds its fanbase through YouTubers and social media influencers.
Insight TV Studios will also work with Webedia to access its roster of social media influencers and digital talent to develop further projects aimed at the millennial and Gen Z audiences, including McGill, Chris Chan, Stacey Peralta, Mikey Taylor and Aurelien Giraud.
“With our first co-production with Webedia’s X-Treme Video, we are celebrating a historic moment in the history of skateboarding as it will be included for the very first time in the Tokyo 2020 Olympics,” said Marco Frazier (pictured), VP Insight TV Studios, in a statement. “Throughout the year, we’ll dive into new sports that connect the younger audience to the Olympic Games. Skateboarding is one of those sports — although, to skateboarding fans, it’s really more than a sport or a lifestyle… it’s almost a religion.”