Fugitive, the London-based content company led by Merrily Ross and partner Anthony Kimble, has announced a new partnership with Merzigo – Turkey’s leading MCN and YouTube content aggregator. The move will see Merzigo establish a new internationally-focused business in London.
The Fugitive team will be responsible for assessing and acquiring content with available AVOD rights from across the world, and then working with Merzigo’s facility in Istanbul to upload and manage content. They’ll be exploring ways to optimize revenues across digital platforms such as YouTube, Facebook and Dailymotion.
The content in their sights includes big name factual brands, factual programming in genres ranging from reality and true crime to history and science, plus scripted content ranging from soaps and telenovelas to crime series and movies.
Merzigo (pictured left, managing director Yiǧit Doǧan Çelik) comes to the table with a track record of successfully increasing revenues and growing online communities for broadcasters such as Fox and KanalD, producers such as Acun Medya Global and program brands including Survivor and Muhteşem Yüzyıl: Kösem – the latter of which is the highest grossing TV series on YouTube in EMEA. Merzigo also works with Disney, National Geographic, TV8 and Kanal 7.
“This exciting new collaboration with Merzigo allows Fugitive to capitalize on its extensive network of international contacts and, of course, the rapidly growing AVOD market,” said Ross (right) in a statement. “There is so much content out there in the world but relatively few companies with either Merzigo’s track record or high-tech and curation capabilities. By joining forces, we bring something new to this sector of the distribution market and will be quickly in a position to help rights owners truly maximize the value of their IP in the rapidly developing digital universe.”
The Fugitive team is currently setting-up the Merzigo international office in central London, where it will provide a range of business affairs and support services.