Nina Etspueler, formerly group creative director of Red Arrow Studios, is to join German content indie Leonine as head of entertainment development, effective Jan. 1, 2021.
In her new role, Etspueler (pictured) will be tasked with coordinating the development and cooperation of the Munich-based studio’s production brands i&u TV, Odeon Entertainment, “and future non-fiction investments in the development of national and international formats.”
She will additionally be responsible for establishing a production brand within Leonine focused on developing entertainment and non-fiction formats by female creators while offering women creative space in front of and behind the camera, and championing female talent.
Etspueler, who revealed her decision to depart Red Arrow Studios in July, will report directly into Leonine CEO Fred Kogel when she boards the company in the new year.
Most recently, Etspueler served as group creative director of ProSiebenSat.1 Media’s Red Arrow Studios. In the post, she oversaw Red Arrow’s global format and IP development, acquisitions and international roll-outs. She also managed creative partnerships in Germany and internationally within Red Arrow, between Red Arrow and ProSiebenSat.1 channels, and with third-party creators and producers.
She has played a crucial role in the development and international roll-out of numerous worldwide format hits, including Old People’s Home For 4 Year Olds, Kiss Bang Love, Buying Blind and Look Me in the Eye.
Prior to Red Arrow Studios, Etspueler spent more than 10 years as an executive producer at ProSieben and Sat.1, where she was responsible for such formats as Elton Vs. Simon, ComedyStreet and Rent A Pocher.
“With Nina Etspueler we have won an outstanding creative talent for Leonine– my preferred candidate. She combines a great sense for successful formats with outstanding contacts and impressive expertise in production,” said Leonine CEO Kogel in a statement. “We are pursuing a European growth strategy in the production area and Nina, with her national and international orientation, is the ideal professional for this position.
“In addition, our common goal is to champion the many talented women in show entertainment by offering them opportunities for continued advancement. Germany still has huge development potential in this area,” he added.