MTV Entertainment Group (formerly Entertainment and Youth), a division of ViacomCBS, has introduced a new initiative that aims to fuel the creation of more prodcos owned and operated by Black and Indigenous creators, people of color and women.
The endeavor will see the entertainment group – whose portfolio encompasses MTV and VH1 –committing US$250 million over the next three years in funding, production infrastructure, services and staff to foster new creative, formats and ideas throughout the unscripted industry.
Executive producers Lashan Browning (pictured left) and Adam Gonzalez (right), who were brought in-house last year to pilot the scheme, will form their own respective third-party production ventures with an equity investment made by MTV Entertainment. The pair have already been producing and creating unscripted content through the initiative.
Browning began her career working for Spike Lee before forming an integral part of the start-up team for Oxygen. Her executive production credits include the previous season of Love & Hip Hop Atlanta and Cartel Crew, both for VH1.
Gonzalez, meanwhile, has previously executive produced VH1′s Teyana & Iman in addition to America’s Next Top Model and Mob Wives where he first worked with MTV Entertainment’s Nina L. Diaz, president of content and chief creative officer.
“As a former showrunner, this endeavor is something very close to my heart,” said Diaz in a statement. “Having come up on the production side where this kind of pipeline didn’t exist, it is a great privilege to help launch a new generation of creative powerhouses into production ownership.”
News of the initiative’s launch comes less than a month after the ViacomCBS entertainment division launched Culture Code, a comprehensive diversity, equity and inclusion initiative.