Entertainment studio The Story Lab has partnered with Japanese broadcaster Fuji Television Network to co-create IP for the international market.
Under terms of the deal, the two companies will co-develop and co-produce unscripted formats that will launch first on Fuji TV before further international distribution by The Story Lab.
The Story Lab has already brought in UK producer and long-term partner Rumpus Media (The Misadventures of Romesh Ranganathan, Walking Britain’s Roman Roads), which is developing a studio-based entertainment show. The as-yet-unrevealed series is set to launch on Fuji TV at the end of March, before being taken to the global marketplace by The Story Lab in April.
“We are thrilled to be partnering with Fuji TV to develop scalable entertainment formats that will combine global appeal with Japanese-inspired innovation,” Fotini Paraskakis (pictured), EVP of entertainment for The Story Lab, said in a statement. “This partnership is the latest example of The Story Lab leveraging its global network and relationships to serve the ever-growing market demand for exciting and distinctive unscripted content.”
The new partnership deal with Fuji TV comes on the heels of The Story Lab’s launch of several international formats in 2020, including game show-meets-talent contest 9 Windows and the remotely filmed cooking series All Together at The Table.
Fuji TV’s own format hits include Iron Chef, which has been adapted in eight countries, and Hole in The Wall, which has been sold to more than 50 territories.
“Japanese entertainment shows are among the most innovative and unique formats in the world,” added Yuki Matsumoto, producer at Fuji Television Network. “Our partnership with The Story Lab will allow us to leverage this creative edge by developing IP that is tailored for global audiences while retaining the exciting elements that make our shows stand out from the rest.”