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Extra: Snapchat takes “Life by the Horns”; int’l sales appointments at Fremantle

Snapchat grabs “Life by the Horns” The latest docuseries from Snapchat, Life By The Horns follows 23-year-old Ezekiel Mitchell (pictured) on his life or death journey to become the best ...
February 18, 2021

Snapchat grabs “Life by the Horns”

The latest docuseries from Snapchat, Life By The Horns follows 23-year-old Ezekiel Mitchell (pictured) on his life or death journey to become the best bull rider in the world and the first African American to win the title in over 35 years.

The series promises viewers an inside look at Ezekiel’s rise to success as a Black cowboy as he pursues his dream of becoming a champion bull rider. Beginning his training as a child and learning via YouTube videos, Zeke’s knowledge and athletic ability enabled him to burst into the Professional Bull Riding (PBR) league as a force to be reckoned with in his rookie year. Against all odds, he’s at the top of his game, making it his mission in life to become a PBR world champion transcending the predominantly white sport.

Produced by 21st Street Creative & Beneficial Entertainment, the 10-episode docuseries premieres Feb. 20 with new episodes launching every other day via Snapchat’s Discover.

Fremantle International announces appointments

Fremantle International has made several changes to its senior team across EMEA, CEE and Russia.

Jamie Lynn has been promoted to EVP, coproduction and distribution, EMEA. In this role he will conduct coproductions across EMEA as well as continuing to lead distribution across the region.

Anahita Kheder, meanwhile, has been promoted to EVP, formats & licensing, EMEA. Kheder’s role is being extended from managing Middle East and Africa to assuming responsibility for format sales and licensing across all of EMEA, and adding format licensing for regions of CEE and CIS.

Kheder’s team will consist of Nick Pawsey, who has been promoted to SVP distribution, CEE, Russia and CIS; Andrea Gavacova, format sales director for Central & Eastern Europe and Anne Kirsipuu, format sales director for CIS and Baltic States.

MTV International preps Celebrity Baby Bumps: Famous & Pregnant

MTV International is set to premiere Celebrity Bumps: Famous & Pregnant, a nine-episode series that follows six celebrity couples on their bumpy journey to parenthood.

Following up on the success of such MTV unscripted series as Teen Mom and 16 and Pregnant, the series will feature various figures from the reality space and their partners, including Ex on the Beach star Charlotte Dawson and Love Island‘s Marcel Somerville among others.

The 9 x 44-minute episodes were commissioned for MTV International by Craig Orr, vice president of original content and development for ViacomCBS Networks International Youth & Entertainment Brands, and Kerry Taylor. The series is executive produced by Orr and Jaime Brannan for MTV, and Jake Attwell, managing director of Appeal TV.

Hayu launches in 11 additional European countries

Hayu, the all-reality, SVOD service from NBCUniversal International has added 11 more European countries to its list. Launching direct-to-consumer (DTC) on multi-platform devices – mobile, tablet, TV and web – Hayu will now be available in Spain, Portugal, France, Italy, Switzerland, Lithuania, Estonia, Latvia, Poland, Hungary, and the Czech Republic, as well as now also being offered in Germany and Austria on Amazon Prime.

Hayu targets reality fans and offers up more than 8,000 episodes of such series as Keeping Up With the Kardashians, and The Real Housewives, Below Deck and Million Dollar Listing franchises.

Hayu is now available in 27 territories, having launched in the UK, Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. Other recent territory expansion included Canada in September 2018, followed by Benelux in December 2018, and Southeast Asia – The Philippines, Hong Kong and Singapore in October 2019.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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