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Blumhouse, ITV America sign unscripted deal, prep horror competition format

Blumhouse Television has signed a multi-year overall deal with Queer Eye and Love Island producer ITV America to create a new slate of unscripted projects, with a competition format already in ...
June 24, 2021

Blumhouse Television has signed a multi-year overall deal with Queer Eye and Love Island producer ITV America to create a new slate of unscripted projects, with a competition format already in the works.

As part of the deal, Blumhouse will have a dedicated team working in collaboration with ITV America to bring the “loudest, most intense and unexpected genre, paranormal reality and suspense-driven creative” to unscripted.

The prodco’s non-fiction unit will also leverage opportunities to work with producers across ITV America’s six labels – ITV Entertainment, Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment and Good Caper Content – to develop new concepts and IP.

Escape the Maze (w/t), the first project born from the partnership, will follow individual competitors who have been locked inside a labyrinth designed by maze architect Adrian Fisher and The Premier Mission Group.

Competitors will face a range of physical and psychological challenges in the series that blends Blumhouse’s horror expertise with ITV America-owned Leftfield Pictures’ self-shot competition aesthetic, as seen in its History series Alone.

Blumhouse and Leftfield are currently taking the project out to prospective buyers, with other series from Blumhouse and ITV America in development.

“Blumhouse is one of the most exceptional brands in the industry,” said ITV America CEO David George (pictured left) in a release. “They bring a virtually untapped genre to our portfolio, and we are so excited they chose ITV America to help expand their empire. Their provocative sensibilities combined with our diverse production capabilities will create a slate of big shows and formats that will be like none other in the unscripted business.”

“There are no better partners to collaborate with in the unscripted space than ITV, their prowess is unmatched,” Chris McCumber (right), Blumhouse Television president, added. “They’ve been great, collaborative partners with us in the past, and what we’ve ideated with them already is fun, bold and certain to be an enhancement to our existing unscripted portfolio.”

The overall deal was negotiated by ITV America EVP of business development and strategy, Danielle Bibbo, and EVP of business affairs Tonko Soljan, with Marc Barson, EVP and head of business and legal affairs for Blumhouse Television.

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