People/Biz

UKTV marketing head moves into Dave channel director role

UKTV has tapped Cherie Cunningham as the channel director for its free-to-air comedy entertainment channel Dave. Cunningham (pictured) is tasked with growing the channel’s viewership. She takes up the role from ...
July 5, 2021

UKTV has tapped Cherie Cunningham as the channel director for its free-to-air comedy entertainment channel Dave.

Cunningham (pictured) is tasked with growing the channel’s viewership. She takes up the role from Luke Hales, who left the business last month, and reports to Steve North, UKTV’s genre general manager for comedy and entertainment.

The executive joined UKTV in 2016 and became head of marketing for Dave and W in 2019.

During her time at the BBC Studios-owned broadcaster, she has been integral in growing UKTV’s channels and programs with marketing campaigns and has successfully launched the likes of Taskmaster and Hypothetical.

She also established the long-term partnership with CALM (Campaign Against Living Miserably) to drive awareness and fundraising via marketing, podcasts and merchandise to support mental health and suicide prevention.

Prior to UKTV, Cunningham worked in both strategic and creative roles at Sky, Nickelodeon and Sony Pictures Entertainment, and led the channel brand strategy for Sky 1, launching programs including A League of Their Own, 24 and An Idiot Abroad.

UKTV recently unveiled a slate of original series for Dave, all due to air later this year.

Those include British as Folk, Richard Ayoade’s Question Team, David Mitchell’s Outsiders, and The Island, hosted by Tom Allen with Jason Forbes and Kemah Bob.

The multi-channel broadcaster also just revealed five short-form comedy series for Dave’s social media channels including a YouTube spin-off of the BAFTA- and RTS-nominated Big Zuu’s Big Eats.

North said in a statement: “Cherie has been a key member of the Dave team for several years and I’m incredibly pleased she is now taking on the channel director role. Her exceptional leadership skills, coupled with her extensive marketing knowledge and understanding of how to grow brands makes her perfectly positioned to take Dave to the next stage of its journey.”

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