Comcast NBCUniversal has signed its first ever Global Talent Partnerships deal with Stephen Curry’s Unanimous Media.
The multi-year partnership includes first-look development deals with Universal Studio Group for scripted and unscripted television projects and DreamWorks Animation for kids and family content.
In addition to the first-look deals, Curry (pictured) will partner with other brands across the portfolio on a variety of on-camera and creative opportunities including joining NBC Sports’ Golf Channel for coverage of the Ryder Cup.
Curry will also help launch the revamp of The More You Know, NBCUniversal’s PSA campaign that first aired in 1989.
He will sit down with musician John Legend to discuss topics related to diversity, equity and inclusion that will appear across many of NBCUniversal’s platforms, including Peacock.
Other concepts are in development with the Entertainment group as well as NBC News Studios, MSNBC, CNBC, Universal Parks & Resorts and Comcast’s Xfinity brand.
Curry and Unanimous Media’s agreement also brings opportunities for brands seeking to work with the two-time NBA MVP.
Comcast NBCUniversal has been developing this cross-portfolio approach with a range of talent including the recent Entertainment Content deals with Meghan Trainor and Miley Cyrus, the Universal Studio Group deal with Seth MacFarlane, and the film and television deals across Universal Pictures and Universal Studio Group with Jordan Peele and Justin Lin.
The Unanimous Media executive team includes Jenelle Lindsay (EVP of TV), Brian Tetsuro Ivie (film and feature documentaries) and Kalyna Kutny (podcast and publishing). WME represented Unanimous Media in the deal.
“Our goal at Unanimous has always been to create content that is not only entertaining, but also uplifting and inspirational,” Curry said in a statement. “It’s incredible to imagine all the different ways we can make this vision come to life by incorporating all the amazing assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and entertainment.”