People/Biz

Noah Media raises £2M investment from tech, media and sports backers

London-based production and distribution company Noah Media Group has revealed a list of investors that will support the company’s growing ambitions in the filmed content space under the prodco’s founding ...
October 8, 2021

London-based production and distribution company Noah Media Group has revealed a list of investors that will support the company’s growing ambitions in the filmed content space under the prodco’s founding team of chairman Barry Smith, CEO and producer John McKenna and film and television directors Gabriel Clarke and Torquil Jones.

The roster of new stakeholders includes former Skyscanner CEO Gareth Williams, former XIX Entertainment president James Clayton, Hollywood entertainment lawyer Kevin Yorn, ex-editor of Wired magazine David Rowan and multi F1 champion driver Mark Webber.

Noah’s investment plans will focus on bringing together a world-class technology team to build a “data-driven evaluation engine” that will help the company choose projects to pursue at a global scale, in order to maximize distribution and commercial opportunities for its roster of feature docs and series, largely centered in the sports space.

Additionally, development will begin on an end-to-end platform that will deliver greater transparency for the entire filmmaking process, from finance, production and distribution, through to sales, marketing and collection. Noah plans to allow for this platform to be licensed to independent filmmakers in the future.

“This is an extremely exciting time for Noah Media Group,” said Smith in a release. “This injection of investment will go directly into advancing and improving our evaluation processes, leading to better production and distribution decisions. Firstly, identifying and then reaching a bigger audience will, we believe, lead to greater profitability for independent filmmakers and financiers through a combination of targeting and growing this audience (transactional D2C) and creating films and series with an increased international appeal to our downstream partners (SVOD, broadcasters etc.).”

Theatrical releases have included the Grierson Award-nominated Finding Jack Charlton and the official Cannes selection Steve McQueen: The Man & Le Mans. Adam Hills: Take His Legs (pictured) was broadcast by Channel 4 in the UK and Bobby Robson: More Than a Manager was acquired internationally by Netflix.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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