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Noah Media raises £2M investment from tech, media and sports backers

London-based production and distribution company Noah Media Group has revealed a list of investors that will support the company’s growing ambitions in the filmed content space under the prodco’s founding ...
October 8, 2021


London-based production and distribution company Noah Media Group has revealed a list of investors that will support the company’s growing ambitions in the filmed content space under the prodco’s founding team of chairman Barry Smith, CEO and producer John McKenna and film and television directors Gabriel Clarke and Torquil Jones.

The roster of new stakeholders includes former Skyscanner CEO Gareth Williams, former XIX Entertainment president James Clayton, Hollywood entertainment lawyer Kevin Yorn, ex-editor of Wired magazine David Rowan and multi F1 champion driver Mark Webber.

Noah’s investment plans will focus on bringing together a world-class technology team to build a “data-driven evaluation engine” that will help the company choose projects to pursue at a global scale, in order to maximize distribution and commercial opportunities for its roster of feature docs and series, largely centered in the sports space.

Additionally, development will begin on an end-to-end platform that will deliver greater transparency for the entire filmmaking process, from finance, production and distribution, through to sales, marketing and collection. Noah plans to allow for this platform to be licensed to independent filmmakers in the future.

“This is an extremely exciting time for Noah Media Group,” said Smith in a release. “This injection of investment will go directly into advancing and improving our evaluation processes, leading to better production and distribution decisions. Firstly, identifying and then reaching a bigger audience will, we believe, lead to greater profitability for independent filmmakers and financiers through a combination of targeting and growing this audience (transactional D2C) and creating films and series with an increased international appeal to our downstream partners (SVOD, broadcasters etc.).”

Theatrical releases have included the Grierson Award-nominated Finding Jack Charlton and the official Cannes selection Steve McQueen: The Man & Le Mans. Adam Hills: Take His Legs (pictured) was broadcast by Channel 4 in the UK and Bobby Robson: More Than a Manager was acquired internationally by Netflix.

About The Author
Justin Anderson joined Realscreen as senior staff writer in 2021, reporting and writing stories for the newsletter and magazine. During his 20-year career he’s filled a variety of roles as a writer and editor at a number of media organizations, covering news and current affairs as well as business, tech, the film and music industries and plenty in between. He’s also spent time behind the scenes in television production, having written everything from voiceover scripts for documentaries to marketing copy. He has a degree in Journalism from Toronto Metropolitan University (formerly Ryerson University).

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