People/Biz

“Cake Boss” star Valastro launches production company

Buddy Valastro (pictured) has launched the indie production company Cakehouse Media in partnership with his Cake Boss co-creator and producer Art Edwards.
October 8, 2014

Cake Boss star Buddy Valastro (pictured) has launched the indie production company Cakehouse Media in partnership with his long-time producer Art Edwards.

The company will focus on lifestyle and scripted programming to air across broadcast, cable and digital platforms in U.S. and internationally.

“I wanted the opportunity to create the type of programming I love to be in and watch – wholesome TV shows that the entire family can enjoy together,” said Valastro in a statement. “I’m now going to be able to channel some of the creativity I’ve always put in my cakes into developing television.”

Edwards, formerly the EVP of Cake Boss producer High Noon Entertainment’s East Coast operations, will work as CEO, overseeing day-to-day operations and the development slate.

As president, Valastro will take an active role in the shows in which he appears and will head up the company’s financing and business side.

Cake Boss debuted on TLC in 2009 and has aired for six seasons. It has led to three spin-off series and several ancillary businesses.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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