People/Biz

“Cake Boss” star Valastro launches production company

Buddy Valastro (pictured) has launched the indie production company Cakehouse Media in partnership with his Cake Boss co-creator and producer Art Edwards.
October 8, 2014

Cake Boss star Buddy Valastro (pictured) has launched the indie production company Cakehouse Media in partnership with his long-time producer Art Edwards.

The company will focus on lifestyle and scripted programming to air across broadcast, cable and digital platforms in U.S. and internationally.

“I wanted the opportunity to create the type of programming I love to be in and watch – wholesome TV shows that the entire family can enjoy together,” said Valastro in a statement. “I’m now going to be able to channel some of the creativity I’ve always put in my cakes into developing television.”

Edwards, formerly the EVP of Cake Boss producer High Noon Entertainment’s East Coast operations, will work as CEO, overseeing day-to-day operations and the development slate.

As president, Valastro will take an active role in the shows in which he appears and will head up the company’s financing and business side.

Cake Boss debuted on TLC in 2009 and has aired for six seasons. It has led to three spin-off series and several ancillary businesses.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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