The company will focus on lifestyle and scripted programming to air across broadcast, cable and digital platforms in U.S. and internationally.
“I wanted the opportunity to create the type of programming I love to be in and watch – wholesome TV shows that the entire family can enjoy together,” said Valastro in a statement. “I’m now going to be able to channel some of the creativity I’ve always put in my cakes into developing television.”
Edwards, formerly the EVP of Cake Boss producer High Noon Entertainment’s East Coast operations, will work as CEO, overseeing day-to-day operations and the development slate.
As president, Valastro will take an active role in the shows in which he appears and will head up the company’s financing and business side.
Cake Boss debuted on TLC in 2009 and has aired for six seasons. It has led to three spin-off series and several ancillary businesses.