Banijay Int’l sells “It’s Only TV” into Lebanon

Global distributor Banijay International has sold its panel show format It's Only TV (pictured) to MTV in Lebanon.
February 4, 2015

Global distributor Banijay International has sold its panel show format It’s Only TV (pictured) to MTV in Lebanon.

The format – which was originally produced by Banijay Group-owned H2O Productions for France’s D8 – is being adapted for the Lebanese market by Studiovision as a 39 x 60-minute series titled Menna w Jerr. The program is to debut next month as a primetime, weekly series.

It’s Only TV features a panel of guests who are quizzed about the latest news in the TV industry. The group goes through various TV clips, plays in-studio games and is challenged to a number of quiz-style questions. The format has aired in France under the title Touche pas à mon poste since 2010.

“We’re very pleased to announce this new version of It’s Only TV for MTV in Lebanon, where we’re confident the show will prove as big a hit as it already is in France,” said Sebastian Burkhardt, senior VP of international distribution for Banijay International, in a statement.

“This is a highly flexible and adaptable format for local markets, hilariously capturing the current zeitgeist and showcasing each country’s most popular famous faces and comedians,” he added. “It also carries a strong social media element which allows broadcasters to expand and grow audience engagement, creating real ‘appointment TV’ wherever it airs.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.