Global distributor Banijay International has sold its panel show format It’s Only TV (pictured) to MTV in Lebanon.
The format – which was originally produced by Banijay Group-owned H2O Productions for France’s D8 – is being adapted for the Lebanese market by Studiovision as a 39 x 60-minute series titled Menna w Jerr. The program is to debut next month as a primetime, weekly series.
It’s Only TV features a panel of guests who are quizzed about the latest news in the TV industry. The group goes through various TV clips, plays in-studio games and is challenged to a number of quiz-style questions. The format has aired in France under the title Touche pas à mon poste since 2010.
“We’re very pleased to announce this new version of It’s Only TV for MTV in Lebanon, where we’re confident the show will prove as big a hit as it already is in France,” said Sebastian Burkhardt, senior VP of international distribution for Banijay International, in a statement.
“This is a highly flexible and adaptable format for local markets, hilariously capturing the current zeitgeist and showcasing each country’s most popular famous faces and comedians,” he added. “It also carries a strong social media element which allows broadcasters to expand and grow audience engagement, creating real ‘appointment TV’ wherever it airs.”