Unscripted

Jessica Alba lands on Planet of the Apps

Jessica Alba (pictured) will serve as an executive producer, mentor and advisor on the Apple and Propagate copro, along with celebrity peer Gwyneth Paltrow and entrepreneur Gary Vaynerchuck.
August 30, 2016

Entrepreneur and actress Jessica Alba has signed on as a mentor and advisor for the new unscripted reality series Planet of the Apps.

Tech and trend-focused Silicon Valley venture firm Lightspeed Venture Partners, the first institutional investor is social platform Snapchat, has also entered the Apple and Propagate copro’s orbit as its venture capital partner.

Alba’s star power and business savvy (she is founder and chief creative officer of The Honest Company, and Honest Beauty) joins other celebrity peers who had previously signed on to Planet of the Apps as mentors and advisors, including Gwyneth Paltrow (actress and founder and chief creative officer of Goop) and will.i.am (aka William Adams, hip hop recording artist, musician and record producer and founder of i.am+), as well as digital entrepreneur, investor, author, public speaker and internet personality Gary Vaynerchuck.

Alba (pictured), Paltrow and will.i.am will also executive produce the series, along with Ben Silverman and Howard T. Owens of upstart prodco Propagate.

As the name suggests, Planet of the Apps will delve into the world of apps and the developers who create them for Apple’s iTunes App Store. Craig Armstrong, Rick Ringbakk and Charles Wachter will serve as show runners and executive producers. The series is set to premiere in 2017, reportedly set to run on Apple’s own platforms.

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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