Banijay Int’l format “Mentor” headed to Peru

Peruvian broadcaster America TV has commissioned a 13 x 60-minute version of Banijay International's talent show format Mentor (pictured), to air later this year.
April 28, 2014

Peruvian broadcaster America TV has commissioned a 13 x 60-minute version of Banijay International’s talent show format Mentor (pictured), to air later this year.

The format – which will receive a primetime weekend slot in Peru - follows a group of talent coaches who are partnered with six amateurs and face the threat of being eliminated by live-voting audiences if their mentoring is not up to par.

The deal was brokered by Sony Pictures Television, which represents the Banijay format in the region and also coordinated  America TV’s recent acquisition of Banijay format Stars in Danger.

The format places a twist in the typical talent competition formula by putting the focus on the talent coaches working with the amateur performers. After being paired with talent, the coaches must work to fulfill their charges’ potential or risk being voted off the show by viewers.

“We are delighted that this innovative format is now forging a path into Latin America, a region that is showing a great appetite for the big entertainment formats in our catalog,” said Sebastian Burkhardt, head of sales at Banijay International, in a statement.

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.