Banijay Int’l format “Mentor” headed to Peru

Peruvian broadcaster America TV has commissioned a 13 x 60-minute version of Banijay International's talent show format Mentor (pictured), to air later this year.
April 28, 2014

Peruvian broadcaster America TV has commissioned a 13 x 60-minute version of Banijay International’s talent show format Mentor (pictured), to air later this year.

The format – which will receive a primetime weekend slot in Peru - follows a group of talent coaches who are partnered with six amateurs and face the threat of being eliminated by live-voting audiences if their mentoring is not up to par.

The deal was brokered by Sony Pictures Television, which represents the Banijay format in the region and also coordinated  America TV’s recent acquisition of Banijay format Stars in Danger.

The format places a twist in the typical talent competition formula by putting the focus on the talent coaches working with the amateur performers. After being paired with talent, the coaches must work to fulfill their charges’ potential or risk being voted off the show by viewers.

“We are delighted that this innovative format is now forging a path into Latin America, a region that is showing a great appetite for the big entertainment formats in our catalog,” said Sebastian Burkhardt, head of sales at Banijay International, in a statement.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.