Red Arrow Entertainment Group and Japanese broadcaster Nippon TV have made a co-development partnership for original, international-facing entertainment and reality formats.
The deal builds upon a long-standing creative relationship between the companies that initially began in 2008 when Red Arrow locally adapted Nippon’s popular entertainment contest format Masquerade to the German market.
The series sees contestants wearing costumes they’ve created themselves while using props and make-up to recreate such subjects as famous people, animals and products.
“We look forward to benefiting from Red Arrow’s expertise in global format development and seeing our formats evolve significantly, opening up new opportunities in all corners of the world,” said Yukiko Kimishima, divisional president of Nippon TV, in a statement.
“I am excited to have formalized our collaboration and am looking forward to hit the international market with great formats from our combined development teams,” added Michael Schmidt, CCO of Red Arrow Entertainment Group.
The first project from the deal is to be announced shortly, said Red Arrow in a statement.
Elsewhere, Nippon TV is set to launch the android-hosted talk show Matsuko-Roid during this week’s MIPCOM market.